Free Zone Frontier Part II – It’s Time to Protect What’s Yours

About the Episode:

The importance of intellectual property is undeniable, but not everyone knows as much about their own IP situation as they should. In this second episode of a three-part series, Dan Sullivan and Steve Krein chat with Managing Member, Dr. Keegan Caldwell, who explains how IP law can benefit entrepreneurs beyond just protecting their creations.

Click here to listen to the entire episode

Highlights:

Trust is key: It’s important that clients of an IP law firm are able to trust in the firm’s advice.

Mindset is crucial: An entrepreneur’s mindset is crucial because that’s what determines their behavior.

Trust check writers: Never fall in love with your creation until check writers fall in love with your creation.

Need the revenue: There’s value in long-term growth companies, but they need to have the revenue to support their plans.

Worth discussing and protecting: If you have a concept or idea that’s differentiating you in the marketplace, you likely have some IP that’s worth discussing and protecting.

More than protection: In addition to protecting your innovation, IP can be used to create licensing and fundraising opportunities to drive up value for an IPO or an acquisition.

Down the road: Many companies don’t even think about intellectual property issues until they’re some ways down the road.

Show you believe: One way to show you really believe in a technology you’ve created is to take the initiative to protect it.

Dan Sullivan:

Dan Sullivan is founder and president of Strategic Coach®. A visionary, an innovator, and a gifted conceptual thinker, Dan has over 40 years’ experience as a highly regarded speaker, consultant, strategic planner, and coach to entrepreneurial individuals and groups. Dan’s strong belief in and commitment to the power of the entrepreneur is evident in all areas of Strategic Coach and its successful coaching program, which works to help entrepreneurs reach their full potential in both their business and personal lives.

He is author of over 30 publications, including The Great Crossover, The 21st Century Agent, Creative Destruction, and How The Best Get Better®. He is co-author of The Laws of Lifetime Growth and The Advisor Century.

Dan is married to Babs Smith, his partner in business and in life. They jointly own and operate Strategic Coach, with offices in Toronto, Chicago, and the U.K.

Steve Krein:

Steven H. Krein is the CEO, Cofounder and Managing Partner of StartUp Health, which is on a 25-year mission to invest in a global army of entrepreneurs — we call Health Transformers — to solve 11 Health Moonshots that will improve the health and wellbeing of everyone in the world: Access to Care, Cost to Zero, Cure Disease, End to Cancer, Women’s Health, Children’s Health, Nutrition & Fitness, Brain Health, Mental Health & Happiness, Longevity and Addiction. Since 2011, we have invested in more than 300 companies in 25 countries.

Prior to StartUp Health, Steven cofounded and led several technology companies including OrganizedWisdom, Promotions.com and Webstakes, a global online advertising, direct marketing, and technology company, which he took public on Nasdaq and grew to a $500M market cap before it was acquired by iVillage in 2002. Steven began his online career with Law Journal Extra!, now known as Law.com, the first online legal news and information website.

Steven is a serial entrepreneur, speaker, investor, advisor and entrepreneurial coach. Steven has been a keynote speaker at events hosted by Jefferson Hospital, Children’s Hospital Colorado, Cleveland Clinic, Google, Johnson & Johnson, Lake Nona Institute, McKinsey, SLUSH and Wharton, among others and has been a guest on Bloomberg TV, CNBC, CNN, FOX Business and The Today Show.

Steven received his JD degree from Delaware Law School and BA degree from the University of Maryland, College Park. Steven is a member of YPO (Young Presidents’ Organization) Metro New York Chapter and lives in New York City with his wife and three daughters.

Follow him on Twitter @stevenkrein.

Previous Free Zone Podcast

Click here to hear the previous Free Zone Podcast