Overview
Sarah is a Marketing Assistant at Caldwell. Highlights of her role include:
- Supporting the execution of marketing initiatives that enhance brand awareness and align with firm-wide business objectives.
- Assisting in the creation, editing, and optimization of digital content across Caldwell’s website, social media channels, and marketing materials.
- Collaborating on strategic content planning to strengthen the firm’s visibility and engagement across key audiences.
- Contributing to event coordination, outreach efforts, and other marketing activities that promote Caldwell’s expertise and culture.
Experience
Before joining Caldwell, Sarah was a Content Creator at Milestone Marketing, where she produced concise, audience-tailored content for client websites and social media platforms. She also developed and optimized content strategies to enhance brand visibility and engagement.
Sarah graduated summa cum laude and Phi Beta Kappa from Kenyon College with a degree in English in 2023, where she honed strong writing, communication, and analytical skills that she applies to her marketing work today.