Overview
Maddie is a Marketing Associate at Caldwell. Highlights of her role include:
- Supporting the execution of brand-aligned marketing campaigns across digital, experiential, and direct outreach channels.
- Assisting with content development and digital presence, including website updates, social media coordination, and email marketing.
- Managing the firm’s CRM and tracking key marketing analytics to inform strategy and measure campaign performance.
- Contributing to event planning and outreach initiatives that strengthen Caldwell’s profile among investors, clients, and industry leaders.
Experience
Prior to this role, Maddie served as the Executive Assistant to the Managing Partner, where she led internal coordination, supported firm-wide strategy execution, and worked closely with clients, leadership, and global teams.
Before returning to Caldwell, Maddie was a Benefits Consultant at John Hancock, where she managed complex insurance programs, coordinated compliance filings, and supported legal and operational initiatives across the company’s benefits division.
Maddie holds a degree from Suffolk University and brings a versatile background in legal operations, marketing coordination, and client services. Outside of work, she enjoys boxing and teaches fitness classes at gyms throughout the Boston area.